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Our web site doesn’t provide real value to our business. Online, your web site is your brand. It’s where it all comes together: your products, your services, your graphic identity, your customer support…your brand experience. But what’s that experience like to your customers? Does it add value or just get in the way? Has your site provided a return on your investment, or is it just a big, money-sucking brochure? Does it meet the needs of your customers by answering questions, or is your call center still swamped? Does it help your business grow or hold it back? The key to making sites that work is to understand your customers. What kind of content will help them decide to buy? What kind of transactions can they do on the web that make your company more valuable to them? Does your information architecture guide them to what they need or lead them astray? Can they find your site when they’re looking for it on search engines? The only way to find out is to dig deep into the site for answers, ask your customers (and other constituents) what they need, and then use that knowledge to develop a site that works. Created for just this purpose, our WebRx Assessment is a critical first step for the development or reengineering or your site. Contact us to learn more.
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