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How do we take advantage of interactivity to build relationships with our customers? The internet is a communications medium. Unfortunately, dazzled by the possibilities of technology or confused by how the web works, businesses have turned it into a combination of a poorly constructed directory and an advertising-cluttered side street. People want information that makes sense to them according to the situation they’re in. They don’t want hype, clutter, or more “advertising.” Using tactics from permission email to customized content to wireless delivery of time-sensitive information, we get the right information to the right customer at the right time. If you’re interested in finding out how to use the web to deliver better products and services to your customers, click here.
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