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There is more to succeeding online than building the right web site. It's essential that your site can be found – easily. Search sites continue to dominate the web's top traffic list, and web users continue to rank them the number one way in which they discover new sites. Effective positioning of your site on relevant searches is a critical component of online marketing.
Countless web site owners have thrown up their hands, disappointed by dismal results from attempts to improve their position with guesswork tactics, discount software, or pay-per-click schemes. Carton Donofrio Partners has pioneered insight-based techniques for dominating search positioning. Our unique Web Search Positioning is based on truly understanding each audience's search habits, and each search site's methodology. No guesswork.
In addition to real insight, the other hallmark of our approach is an insistence on building value into our clients' sites. We won't "sell traffic" to our clients through short-lived pay-for-click schemes. Our Web Search Positioning program is custom configured for each client's needs, and typically consists of:
- Keyword Research and Targeting
- Baseline and Benchmark Measurements
- Analysis and Tactical Plan
- Optimization and Registration
- Re-measurement and Adjustments
- Periodic Monitoring
- Ongoing Refinement
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