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No effective web strategy develops out of thin air. To create a web program that delivers a measurable impact on your brand and your business, we believe it's necessary to begin with a complete understanding of where you are and where you're going online. That means finding the answers to a lot of difficult questions about users' needs and attitudes, your current site's effectiveness, potential online transaction opportunities, technology choices and how online success should ultimately be measured and tracked – both in terms of your external marketing needs and your business operations.
Evolved from best practices that have been refined through years of development, Carton Donofrio Partners’ WebRx process has been employed by numerous world-class corporations and institutions to answer these questions for both initial development and comprehensive redesign. It is a systematic series of analyses designed to deliver the insights and development blueprint needed to succeed.
The WebRx assessment is tailored to your individual situation, and typically includes the following core elements:
- Marketing Goals & Plan Review
- Audience Analysis
- Traffic Analysis
- Content Analysis
- Transaction Analysis
- Technical Assessment
- Web Search Position Analysis
- Success Metrics
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