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Anthropology. Through our Context-Based Research Group subsidiary, Carton Donofrio Partners uses a proprietary network of over 3,500 anthropologists around the world to uncover cultural and consumer insights and deliver better market research. Employing techniques like participant observation, photo and video diaries, and structured interviews, our ethnographers place consumers' interactions with products and services in the proper context; they learn what people actually do, instead of what they say they do, and they gain greater insight into their true needs and desires.
Context's unique business model allows it to mobilize quickly to meet business timelines and perform simultaneous research around the world. Additionally, our anthropologists upload their research in real time to a proprietary and secure web site – allowing clients to interact with the findings, speeding up the process.
Our multi-disciplinary team turns these insights from the field into actionable applications that help clients:
Enhance the brand experience
Develop or improve products and services
Build e-commerce and communications strategies
Evaluate creative concepts
Redesign web sites
To subscribe to Context’s Margaret’s Walking Stick, click here. You’ll receive free monthly cultural insights and learn about ethnography along the way.
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