Careers

Marketing Analytics Manager

We are seeking a collaborative, team player to lead our clients toward greater marketing success through insightful marketing analytics.

The Marketing Analytics Manager is responsible for the analysis, reporting and optimization of our advertising campaigns. He/she partners with clients and internal stakeholders to define campaign metrics and demonstrate ROI for client advertising campaigns. The position works directly with our Media and Account teams to develop KPI's, monitor and optimize in-market campaigns and prepare and present overall campaign performance to senior-level client and agency teams.

The position has experience working with marketing communication departments and leading sophisticated clients towardl improved integrated reporting and campaign measurement. The position is comfortable working directly with the client to develop custom reporting solutions.

Responsibilities include:

• Work with the client, media and account teams to understand and document campaign goals, tests and reporting requirements to ensure success
• Create and automate daily, weekly, monthly, campaign and custom reports that measure lift, overall campaign results, path to conversion
• Develop and report on A/B and multiple variable tests
• Lead the development of senior management reporting dashboards to provide a 360 view into the client's marketing communications
• Work with clients to develop engagement mapping reports for click, view and overall conversion attribution
• Coordinate with client IT/IS departments to implement online ad, conversion and tracking tags
• Create and schedule automated reports for delivery to the internal account team
• Work directly with clients to lead the selection and implementation of web analytics and online marketing tools
• Assist clients in leveraging new and existing features within their web analytics, CRM and online marketing tools
• Monitor industry trends and effectively present findings to the agency and clients

Required skills:

• BA or BS, MBA preferred (quantitative and statistical coursework a plus, but not preferred)
• Strong project management skills and the ability to lead and deliver on concurrent projects
• The ability to transfer data analytics into actionable insights for presentation to client
• 3-5 years experience developing reports, managing large data and multiple data streams concurrently
• 3-5 years experience with Google Analytics and enterprise level web analytics packages like Coremetrics, comScore, etc
• Experience with online ad serving platofrms (MediaPlex and/or Atlas preferred) and email marketing software.
• Experience developing search campaign strategies and measuring the success of SEM/PPC campaigns
• Experience presenting to clients at VP level
• Expert Excel skills, and SQL skills a plus
• Excellent communication skills (both written and verbal)
• Knowledge of sample size and statistical significance a plus
• Collaborative team player a must

Interested candidates, please send resume to:
Kate Callahan
kcallahan@cartondonofrio.com

No calls please.