Want better advertising? Use an anthropologist. Want deeper insight into your prospects' motivations for myriad marketing challenges – especially when they are complex? Use an anthropologist. For more than a decade, we've used cultural anthropologists to inform our work to simplify the complex and create better results for clients.
As the founder and managing partner of Context-Based Research Company (link), the global leader in anthropologically based ethnographic research that informs marketing and business strategy, we provide our clients with much deeper, more perceptive knowledge. Clients benefit from critical insights into what their customers and prospects are doing and why they are doing it. This proven approach enables us to create effective, meaningful and engaging communications that simplify the complex and deliver results.
Who better to give us better, more actionable insights into the complexities of human wants and needs than social scientists that are trained to study human culture and behavior?
Surveys, focus groups and other traditional research methods certainly have their place, and we use them. However, Our anthropologists deepen the insight by charting previously unseen connections between behaviors and underlying motivations while helping guide our clients' marketing communication efforts in profoundly positive and unimaginable ways.
Visit Context online at www.contextresearch.com